Business Process Outsourcing Services Advantages

As a widely acclaimed type of services, business process outsourcing (BPO) is offering support to improve the company’s over-all performance. BPO’s are beneficial to both core and none core tasks or functions since it is being handled by a reliable and professional firm.  

Choose the right BPO service that offers reliable and efficient services according to the need of your company. It is important to choose the right one that streamlines all the important business function to bring out higher efficiency to the functions of the office.

For outsourcing companies that offers solutions for specific back office functions, it is important to have an experience operators and specialists. Data entry works, data conversion, software jobs and other Information Technology (IT) works should have efficient operators to ensure quality and accuracy.

Back office outsourcing offer benefits by reduced paperwork, less costs for the expenses, data security, and file transfer efficiency, among others.

Back office or non-core tasks are the following:

·         Web design and development

·         Call centers (Inbound and Outbound

·         Telemarketing

·         Document Conversion

·         Data Entry

·         Document Scanning

·         Application Development

Other technical support services offered are:

·         Chat and email support

·         Book keeping and accounting services

·         Forms and insurance

·         Consultancy services

·         Proofreading

·         Web research

·         Documentation management

·         Medical billing

·         Transcription

The business process outsourcing wave creates more job opportunities in developing countries like India, China and the Philippines. More Western countries are now following the lead in BPO pool. Increased productivity, lesser operational costs, better service and improvement on accountability are the benefits of having to outsource a company.

In choosing the right BPO partner, it is important to check and consider the aspect of the services. The company should be experienced in the field, the quality of work offered, pricing and the talented workers.

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Internet Website Marketing: Knowing the Target Market

You have heard it all too well now: knowing your audience is the key to any marketing success. There are emerging and existing marketing tools to help out in the classification and quantifying of the target market. Most of the marketing and public relations professionals will agree to this: it is important to know your target audience or potential consumer to go beyond just knowing your product—they will by them.

Marketing efforts should be clear and targeted. The trick is to be very specific. I identify the niche or market where your business belongs. It is advantageous to have a research based projects like The Social Habit, a tool that can offer detailed cross-section of particular social media users and the generic social audience data. This would greatly help a lot in business for profiling the consumers.

Website such as Social Habit helps identify your target audience.

Using surveys and specific questions can be a great help since it creates a research-type questions to your friends in Facebook, or followers in Twitter. This can give assumptions on what the audience wanted. It would also give you the demographics’ sample answers.

You can also use other services such as the social technology services to research the needed data for you. This will provide you cursory analysis for main social network sites such as Facebook and Twitter. You can now have complete data on your consumer’s age, gender and household data income data.

If you wanted to have more concise information regarding your audience, it is worth to try sites such as the DemographicsPro.com that will delve deeper in analyzing based on your core demographics. The tool can give the demographics percentage that will help sculpt the Tweets specially made for your audience.  This will help in targeting the types of products and services that will appeal to the target market better.

Clear and more concise data on the profile: the Demographicspro way. 

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Best Personal Development Websites You May Have Missed

What make personal development websites so popular?

Maybe it’s a universal feeling of making things work or getting things done. Is it the itch you feel every time you wanted to be more productive? Or to achieve that goal you have been planning about?

Here are some of the best personal developments sites that you may have overlooked when are browsing online. Maybe you have not found yet what you are looking for. Here is the list for that reading craving that you may have missed:

1.       Reddit.

No just for gamers, students, or atheist the site have informational and helpful subreddits for you to grow. Worth to check these tags:  r/selfimprovement, r/getmotivated, r/iwanttolearn, r/lifeprotips, r/productivity, r/zenhabits and r/selfhelp.

2.       Youtube.

No doubt you have been searching for your favorite videos in Youtube. There’s something for everyone, even for personal development. There are lots of Youtube channels that you can watch and follow. Some of the best are the following: classics like The Last Lecture or How to Have Your Best Year Ever or channels such as TedEd and ZeFrank. You choose.

 3.       Mindbloom.

It is a web application wherein you can create tree branches that will serve as the elements of the user’s life that he or she needed to work on. The great application will serve as the inspiration or encouragement nurture these inspirations. Like a tree you can have sun and water to the goal on what you wanted to achieve.

4.       Stumbleupon.

Stumbleupon can provide great resources for personal development. The “stumble” button is so fun and creative. Start stumbling now for the topics like career planning, spirituality, productivity, or motivation, among others.

5.       Lumosity.

If you wanted to improve brain functions, this is a website to try. You can improve focus, memory, speed, attention, and flexibility.

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Twitter for Effective Business Marketing

No doubt, you have been using Twitter as a part of your business’ social media marketing. Twitter had been an avenue for real marketing usage. Let’s take a good look on what Twitter has to offer.

Twitter (as we all know) is an effective communication tool that allows you to “tweet” or post short messages of 140 characters for your followers. Tweets can include link or it may be blog post, a website, a document, video, and picture. People can subscribe or follow to your account, making it easier to read, reply and share tweets to these followers.

Effective Brand Presentation

To make your presence known in Twitter-verse, it is important to have an account and profile that best build your business story. See to it that the Twitter presence will have the same look and feel to your other online tools. This way, your followers will not have any problem in identifying your brand. Consistency in your online presence will easy identify and relate to your products.

It is helpful that you have a Twitter username that matches the website domain. For your profile image, choose the one that would easily tell your business story. This is also applicable for the background photo.

Complete Information on the Profile

Tell your followers and potential customers on the exact location on where they can find you. This means the complete location so that people from another city, state or country can recognize your business.  Share your website address, and bring in personality to your account by adding a short bio.

Follow People with Similar Interest

Be selective on who you are following. Your profile can be defined by the people whom you are following. Start following people with similar interests, your target consumers, business partners, contractors or vendors. Follow also your competitors, other businesses in the neighborhood.

These are one of the many ways for effective improving business presence. Can you think of other tips?

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Understanding Online Reputation Strategies

Online reputation is important in maintaining the website visibility. Reputation management is an online monitoring of a person, brand or business reputation. This is an important tool to reach out to more potential clients. Most of the searches in the internet are based mainly on the positive response or reflection on your business.

Managing online reputation is crucial for potential customer’s searches. People needed a positive backbone or reputation for them to gain their trust in a particular brand. Any negative reflection on your company will take its toll on your business. Since most of the information, blogs and discussions are constantly changing in the social media. A more direct approach for reputation management is important even for small business.

“Word of mouth advertising” as a part of online reviews has a great role if you wanted your business to flourish. A powerful tool in your business, see to it that you are using this to your own advantage. Be wary of any negative comments and be able to respond or solve them before it could damage the reputation of your brand, business, or company.

Getting ahead of the competition is tricky. Grow and expand your business without below the belt and underhanded means like reversing the image or reputation of your competitors. These methods are the likes of spreading false rumors and misleading information. Be aware that this can backfired to you.

Campaigns in the social media can boost your business’ online reputation. More followers and a more directive approach in maintaining good relationship with your fans can grow into more positive results. Credibility is so crucial that it can make or break your online reputation. Good image means stable marketing efforts against unnecessary defamation. This can be the best offense and defense you can have a more productive online exposure. 

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Tips for Hunting the Right Designer for your Website

There are many budding website designers nowadays. The numbers are so many that one may find himself or herself confuse with the choices in finding the right website designer who offer the best design that is most applicable to the type of services the company are offering. Having a great website designer will greatly help a lot in the creation of a website that will gain following to the possible prospects and visitors for the website.

How to find the right web designer for you? Here are the facts, factors and useful tips in finding the right web designer:

Check the Website Designer Credibility and Portfolio

• Check the website designer’s credibility and portfolio. The first thing you have to consider is the designer’s experience and ability to fulfill his or her job description. One thing you must consider is to check his or her past works, check the websites and the navigational tools that had applied. The webpage or website must also be appealing visually; without the clutter and for the content, should not be bombarded with information that is usually unnecessary.

Website Designer Should be Creative and Open for Suggestions

• A good website designer should be tech-savvy and creative. The collaborative factor of these two will greatly help in making effective websites.  The two key characteristics should be balanced in visual aspects and usability. Have a clear communication with your designer on what aspect of the website that you wanted to achieve that way you can apply sensibility into the website. The end result will be beneficial for you and your designer.

• A good church website designer will offer you ideas and information that will improve the website that you are working on. Check if he or she is open for suggestions and feedback. A good designer must have a know how in getting enough traffic to your website or will take you to an improved website visibility. The look of the website should have a professional feel to it since the audience is very visual. Choose the right designer that will show and look your best. 

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The Battle for Social Media Domination: Facebook vs. Google+

Anyone who has already experienced the Facebook graph would wonder, “Is Facebook a copycat of Google+ platform?” One of my favorite reaction from friends is “Seriously, Facebook?” The question still lingers on how and where the competition are heading.

Google+ team may not be exactly pleased on how the Facebook Home represents to think that the flexible OS can be easily skinned that you may not think it is from Google. The social network had already applied this flexible operating system by introducing the Facebook Home. Does this boil down to gritted teeth will all this competition? Let’s hear what the Google spokesperson will have to say:

“The Android platform has spurred the development of hundreds of different types of devices. This latest collaboration demonstrates the openness and flexibility that has made Android so popular. And it’s a win for users who want a customized Facebook experience from Google Play — the heart of the Android ecosystem — along with their favorite Google services like Gmail, Search, and Google Maps.”

The greater challenge will be on the Google’s part. To snag more online viewers not to mention dollars in online advertising, people who had created an account in Gmail and Youtube (among other Google services)are being set up with Google+ pages. Since both of the parties are getting the large bulk of revenues in online, Google are setting up measures for the users use the Google+.

This tactic had been from the Google’s top management. Google+ may be the answer to prevent the Facebook from dominating the social networking realm. A more aggressive and drastic approach is what they needed? Is the Google trying too hard?  The greater challenge will be the user’s willingness to share.

I have encountered this info graphic. It is worth a look:

So, what do you think?

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5 Tips you should not overlook when writing Content for Websites

Writing quality content is very important. There are several factors that you need to consider when writing a reader-friendly content.  Writing content is easy but writing that writing that can stand out in the crowd is trickier.  Learning how to achieve this is time consuming, but learning the basics will help you smooth out the process.

Here are the simple yet important tips to gain more loyal visitors:

1.       Pin point Essential Information.

Chances are, more of your readers will read the important points in your content; so do not beat around the bush. Include important information about your products and services, related data, experience and contact numbers.  This will give the readers the impression that the website is useful for them.

2.        Be clear and concise.

Writings should be relevant on your website. If you are writing longer articles, have the content in several paragraphs, this way the readers will not be bored on reading. Put pictures and videos for an appealing pull to your viewers or readers. Interaction is important in communication.

3.       Check on the grammar, please.

Proofreading is essential. Reread and rewrite if you have to. Bad grammar will leave a bad mark into your website.

4.       Build trust with your readers.  

Write what the readers wanted to read. Use simple words that anyone can understand. This way, you will be able to send across to your readers the information that you wanted to convey. Trust can be achieved through time. Avoid self boosting and exaggeration to achieve this.

5.       Observe correct structure.

 The best way to use is the inverted pyramid structure. The main points are in the first paragraph. It is the summary of what the article is all about. You can add the contact details and products information on the body of your content.

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Tumblr as a Tool for Social Media Marketing

Tumblr had marked its 100 million blogs with 44.6 billion posts. This milestone had been observed since last year of April 2012 when it had reached the 50 million mark for the first time. The pace is fast accelerating in the month of March this year. No doubt, Tumblr had become one of the most visited sites in the world.

It had come a long way from its foundation in 2007 by David Karp. It is now home of 167 employees and is available in 12 languages. The company’s viewer share is continued to increase despite the competition of Facebook, Twitter, and Google+. The aim audience of the site are coming from the US, comprises of 45% of the whole Tumblr community. Brazil had been a forerunner with 49 million visits; while UK has 34 million visits.

With these significant numbers, Tumblr would be a powerful tool for businesses to advertise and make known to the public. The platform would also be interactive to the business followers because of its “ask” tool. This is a great customer engagement tool.

How to engage your viewers using your posts?

First and foremost, you need to keep the content interesting. This means that you should post according to what your followers wanted to see. Make sure you understand what kinds of materials are likely to gain more following by the community.

Keep your messages short and interesting. Add pictures and even animated GIF’s while you can. If you wanted to post longer content, make sure to post them in paragraphs for the viewer’s easier reading.

Second, master the art of reblogging. This can be done by adding insightful comment to the text or post. Any new text will be seen by your followers and their followers as well. Choose the post that should be clearly relevant to your business. This can help promote your products and as well as value the users’ original post creativity and opinion. 

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Watch the Facebook Home Latest Ad: “Airplane”

If you are a big fan of the social network Facebook, you should check out the latest ad for Home, the latest skin interface for Android phones.

Facebook introduced Home, the new home screen that integrates other functions on your phone. The much awaited launch will be on Thursday, April 12.  For HTC First users, the Facebook Home is pre-installed, and for Galaxy Note II, the Home can be installed from the Google Play.

The “Home” will be a new experience for Android users. The Homescreen or the so called Cover Feed will display your friend’s status messages and photos. The cover photo will be used as the backdrop for status that does not have uploaded photos.

This will bring in a whole new experience since the features are slick enable the user to make most of their photos and friends messages. As Mark Zuckerberg, the founder of the social network, had emphasized, “Putting people first instead of apps”, the cover feed will bring up new and slicker experience. The user can double tap on the screen; this will allow you to like a photo since the thumbs up icon will pop up.

Other pre-selected phones that can work with Facebook Home are the following: HTC’s One X, and One X+, and Samsung’s Galaxy S III and 4.

Will all this riot going on, Facebook had added the frenzy by unveiling the new ad for Home. The ad is called “Airplane”.  This is the first ever television campaign across United States, two days after it is launched.  The airplane ad shows a businessman that added a little excitement on a rather boring flight by connecting with Facebook Home.

The ad is released by the advertising agency, Wieden+Kennedy Portland.

If you want to watch the ad, check out the video above.

More ads are for release in the coming weeks. What do you think of the ad?

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Facebook Graph Search: Nay or Yay?

Have you already experienced the Facebook Graph Search?

In January, Facebook had introduced this new kind and more detailed kind of search tool. If you are looking for photos of your friends, where they are, where and what they are eating, this would be the right tool for you. The filtering of search term and faster and a more fluid form.

But at this point, vast of majority do not have the Graph Search yet. This may due to the fact that the tool is introduced in stages and it is only available in English. Some of the users will feel alienated with the language barrier. The Graph Search is like the “Local Search” that we have known, but had not attracted large audience. But this had not stopped more businesses, small or not, to take advantage of the tool.

The Graph search relies on algorithm that engaged more users by being more interactive and detailed on the things that they are searching on the network. Now having to search on the graduation picture and on your high school can give you faster results. Users will have to request first before they can have this new look in your user account. The results from initial users will generate information before it will be uses by the whole Facebook community.

Business wise, this will be good news for user and engagement of fans. The demographics of the business’ target market will be easier being observed. The breakdown will help a lot on the marketing efforts in that particular market.

I, for one had experienced the difference. The searching tool is fine, I could find the photos of my friends in an instant, but one thing I do not like about the new look is on the “Timeline” post and status because it creates a look of “I could not find post” which is disorganized, Well maybe I could get use to it.

Like Facebook Search Graph? You decide. 

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What’s in Store for Pinterest New Transformation?

Fresh, bigger pins and easy navigation changes in Pinterest.

What’s not to like in a fresh new look? Summer is definitely here; nothing beats a new look to level with the heat. Over the months, I have experienced and observed series of transformation to my third most favorite website, Pinterest. The style make-over is fresh and have a bold new look for easier navigation.

The brand new look launched last March 18 is highlighting the best quality of the social networks’ features and qualities. They are currently working on the design interface. The changes in the design can be easily seen: bigger pins, and easier search tools. Pinterest is also working on the backend or the very foundation of the website. Just like any make-over, it is not enough that the style changes are only on the surface.

What I like most in this platform is that you can pin all you want, yet these pins are organized in the pin boards. The better browsing and search features will give the user the access to all search categories without leaving the page you are currently on. You can also see the feature that tells you the people who also pinned the particular post.

Editing the pin without leaving the page you are currently on.

The user feedback is the core reason why the site is making these necessary changes. Pinterest lovers are determined to be part of this transformation. People love to pin. That must is true. Companies, brands and retailers get more out of this platform if used wisely. Creating boards of your interest is easy and fun! Up to date, it visitors had already surpassed 25 million. With these numbers, one can say, “So many things to pin but so little time!” So true.

With the fanbase number as of now, more businesses are looking forward to monetize this. Social media had created impact on consumer behavior, and having the Pinterest Web Analytics, many marketers will have a step ahead in making money. The Analytics is a great tool to tract what are trending, how many people are repining, how many people are looking through these pins and what the most recent pins are.

With these transformations and a value of $200 billion, the website must maintain its appearance to stay in the limelight.

Chao! I still have pins to be pinned in my board.

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Effective Ways to Establish LinkedIn Connection within Your Network

LinkedIn is a great place to establish business connections. It is a great place to meet different groups of people that corresponds to your interests. The network can also be easier way to look for products and services that you need. In developing your business prospects, here are the tips to enhance your experience:

• Make your profile complete and interesting.  Have the profile in a more professional look. Be sure that you have the profile picture, headline, website, bio, work history, and recommendation well placed in your profile. This will give you the edge as compared to other profiles, personal or professional. Integration to other social networks such as Facebook and Twitter. This will help a lot in sharing the information since the blogs are integrated; making it easier for presentation to the target audience.
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• Add more people into your network.  Adding more people of your similar interests is easy: by using email addresses, advance search and joining groups. Having similar interests with other people will be easier to communicate with them. Start the search by the people in your area, profession and local business.

• Join Groups with Shared Interests.  It is helpful to join groups that are related to your profession. It is a great way to start to add more people that will be soon your business connections. Meet other people; establish clear communication so that sharing of ideas will be easy.

• Post status, comments and join group discussions. You can share your insights, starting group discussions, answering questions, sharing of articles. These updates in your status can show in the streaming of news among your connection.

• Boost credibility. Be sure that all the information you are posting are true and correct.  As a business networking site, LinkedIn will open new doors in potential growth in your business. But in order to do that, one must build credibility to gain the trust of the buyers or your target market.

Follow these simple rules to get most out of the site’s potential. Start now.

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Advertising in Social Media: Direct and Indirect Approaches

Social Media as an effective way of advertising products and services.

Social media marketing is an effective form of online advertising. Businesses can take full advantage of advertising on social networking sites such as Facebook, Twitter, Youtube, and Instagram, among other. Advertisers can use the demographics upon knowing the target audience appropriately. 

Social media is one form of direct advertising. It is based upon on the business network of friends, thus reaching out to more potential buyers. It is an effective way in promoting your products and services since most of the purchasing power are based on the culture and buying decisions of that particular group. If your friends are buying blackberries, you are more opting to buy that particular brand of phone since most of your friends are using it.

Direct advertising can also work by using the Facebook. Most of the web advertisers are using the social network site by placing a banner about that company, creating a page and engage more people into that particular page. This would be a targeted way in profiling the target market, thus, the company will place the ad directly to you.

These ads are mostly placed on the application pages through ad networks such as SponsorPay. Application developers are creating apps that are interactive that the advertisers can reach out to more social networking users. This is an engaging way to reach out to more potential consumers.

Indirect approaches in social media advertising are by creating groups or pages. This can be best describing in Facebook and Google+.  It enables the users to join a particular group they wish to join. The brand can built up by using the ‘fans’, ‘subscribers’ and ‘followers’. A number of advertisers will market a contest, promote a new product, or post data to increase brand awareness. This type of groups and pages are growing faster in subscribers: an effective marketing tool. 

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