Thursday, April 4, 2013

Facebook Graph Search: Nay or Yay?



Have you already experienced the Facebook Graph Search?



In January, Facebook had introduced this new kind and more detailed kind of search tool. If you are looking for photos of your friends, where they are, where and what they are eating, this would be the right tool for you. The filtering of search term and faster and a more fluid form.

But at this point, vast of majority do not have the Graph Search yet. This may due to the fact that the tool is introduced in stages and it is only available in English. Some of the users will feel alienated with the language barrier. The Graph Search is like the “Local Search” that we have known, but had not attracted large audience. But this had not stopped more businesses, small or not, to take advantage of the tool.

The Graph search relies on algorithm that engaged more users by being more interactive and detailed on the things that they are searching on the network. Now having to search on the graduation picture and on your high school can give you faster results. Users will have to request first before they can have this new look in your user account. The results from initial users will generate information before it will be uses by the whole Facebook community.



Business wise, this will be good news for user and engagement of fans. The demographics of the business’ target market will be easier being observed. The breakdown will help a lot on the marketing efforts in that particular market.

I, for one had experienced the difference. The searching tool is fine, I could find the photos of my friends in an instant, but one thing I do not like about the new look is on the “Timeline” post and status because it creates a look of “I could not find post” which is disorganized, Well maybe I could get use to it.

Like Facebook Search Graph? You decide. 

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