No doubt, you have been using Twitter as a part of your
business’ social media marketing. Twitter had been an avenue for real marketing
usage. Let’s take a good look on what Twitter has to offer.
Twitter (as we all know) is an effective communication tool
that allows you to “tweet” or post short messages of 140 characters for your
followers. Tweets can include link or it may be blog post, a website, a
document, video, and picture. People can subscribe or follow to your account,
making it easier to read, reply and share tweets to these followers.
Effective Brand
Presentation
To make your presence known in Twitter-verse, it is
important to have an account and profile that best build your business story.
See to it that the Twitter presence will have the same look and feel to your
other online tools. This way, your followers will not have any problem in
identifying your brand. Consistency in your online presence will easy identify
and relate to your products.
It is helpful that you have a Twitter username that matches
the website domain. For your profile image, choose the one that would easily
tell your business story. This is also applicable for the background photo.
Complete Information
on the Profile
Tell your followers and potential customers on the exact
location on where they can find you. This means the complete location so that
people from another city, state or country can recognize your business. Share your website address, and bring in personality
to your account by adding a short bio.
Follow People with Similar
Interest
Be selective on who you are following. Your profile can be
defined by the people whom you are following. Start following people with
similar interests, your target consumers, business partners, contractors or
vendors. Follow also your competitors, other businesses in the neighborhood.
These are one of the many ways for effective improving
business presence. Can you think of other tips?
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