Tuesday, April 16, 2013

Twitter for Effective Business Marketing




No doubt, you have been using Twitter as a part of your business’ social media marketing. Twitter had been an avenue for real marketing usage. Let’s take a good look on what Twitter has to offer.

Twitter (as we all know) is an effective communication tool that allows you to “tweet” or post short messages of 140 characters for your followers. Tweets can include link or it may be blog post, a website, a document, video, and picture. People can subscribe or follow to your account, making it easier to read, reply and share tweets to these followers.

Effective Brand Presentation

To make your presence known in Twitter-verse, it is important to have an account and profile that best build your business story. See to it that the Twitter presence will have the same look and feel to your other online tools. This way, your followers will not have any problem in identifying your brand. Consistency in your online presence will easy identify and relate to your products.

It is helpful that you have a Twitter username that matches the website domain. For your profile image, choose the one that would easily tell your business story. This is also applicable for the background photo.

Complete Information on the Profile

Tell your followers and potential customers on the exact location on where they can find you. This means the complete location so that people from another city, state or country can recognize your business.  Share your website address, and bring in personality to your account by adding a short bio.



Follow People with Similar Interest

Be selective on who you are following. Your profile can be defined by the people whom you are following. Start following people with similar interests, your target consumers, business partners, contractors or vendors. Follow also your competitors, other businesses in the neighborhood.

These are one of the many ways for effective improving business presence. Can you think of other tips?




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