You have heard it all too well now: knowing your audience
is the key to any marketing success. There are emerging and existing marketing
tools to help out in the classification and quantifying of the target market. Most
of the marketing and public relations professionals will agree to this: it is
important to know your target audience or potential consumer to go beyond just
knowing your product—they will by them.
Marketing efforts should be clear and targeted. The trick
is to be very specific. I identify the niche or market where your business
belongs. It is advantageous to have a research based projects like The Social Habit, a tool that can offer detailed cross-section of particular
social media users and the generic social audience data. This would greatly help
a lot in business for profiling the consumers.
![]() |
Website such as Social Habit helps identify your target audience. |
Using surveys and specific questions can be a great help
since it creates a research-type questions to your friends in Facebook, or
followers in Twitter. This can give assumptions on what the audience wanted. It
would also give you the demographics’ sample answers.
You can also use other services such as the social
technology services to research the needed data for you. This will provide you
cursory analysis for main social network sites such as Facebook and Twitter.
You can now have complete data on your consumer’s age, gender and household
data income data.
If you wanted to have more concise information regarding
your audience, it is worth to try sites such as the DemographicsPro.com
that will delve deeper in analyzing based on your core demographics. The tool
can give the demographics percentage that will help sculpt the Tweets specially
made for your audience. This will help in
targeting the types of products and services that will appeal to the target
market better.
![]() |
Clear and more concise data on the profile: the Demographicspro way. |
0 comments :
Post a Comment