Tumblr had marked its 100 million blogs with 44.6 billion posts. This
milestone had been observed since last year of April 2012 when it had reached
the 50 million mark for the first time. The pace is fast accelerating in the
month of March this year. No doubt, Tumblr had become one of the most visited
sites in the world.
It had come a long way from its foundation in 2007 by David Karp.
It is now home of 167 employees and is available in 12 languages. The company’s
viewer share is continued to increase despite the competition of Facebook,
Twitter, and Google+. The aim audience of the site are coming from the US, comprises
of 45% of the whole Tumblr community. Brazil had been a forerunner with 49
million visits; while UK has 34 million visits.
With these significant numbers, Tumblr would be a powerful tool for
businesses to advertise and make known to the public. The platform would also
be interactive to the business followers because of its “ask” tool. This is a
great customer engagement tool.
How to engage your viewers using your posts?
First and foremost, you need to keep the content interesting. This
means that you should post according to what your followers wanted to see. Make
sure you understand what kinds of materials are likely to gain more following
by the community.
Keep your messages short and interesting. Add pictures and even
animated GIF’s while you can. If you wanted to post longer content, make sure
to post them in paragraphs for the viewer’s easier reading.
Second, master the art of reblogging. This can be done by adding
insightful comment to the text or post. Any new text will be seen by your
followers and their followers as well. Choose the post that should be clearly relevant
to your business. This can help promote your products and as well as value the users’
original post creativity and opinion.
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