Advertising in Social Media: Direct and Indirect Approaches

Social Media as an effective way of advertising products and services.

Social media marketing is an effective form of online advertising. Businesses can take full advantage of advertising on social networking sites such as Facebook, Twitter, Youtube, and Instagram, among other. Advertisers can use the demographics upon knowing the target audience appropriately. 

Social media is one form of direct advertising. It is based upon on the business network of friends, thus reaching out to more potential buyers. It is an effective way in promoting your products and services since most of the purchasing power are based on the culture and buying decisions of that particular group. If your friends are buying blackberries, you are more opting to buy that particular brand of phone since most of your friends are using it.

Direct advertising can also work by using the Facebook. Most of the web advertisers are using the social network site by placing a banner about that company, creating a page and engage more people into that particular page. This would be a targeted way in profiling the target market, thus, the company will place the ad directly to you.

These ads are mostly placed on the application pages through ad networks such as SponsorPay. Application developers are creating apps that are interactive that the advertisers can reach out to more social networking users. This is an engaging way to reach out to more potential consumers.

Indirect approaches in social media advertising are by creating groups or pages. This can be best describing in Facebook and Google+.  It enables the users to join a particular group they wish to join. The brand can built up by using the ‘fans’, ‘subscribers’ and ‘followers’. A number of advertisers will market a contest, promote a new product, or post data to increase brand awareness. This type of groups and pages are growing faster in subscribers: an effective marketing tool.